Speed learning language program aims to help SMBs crack China market

With more businesses looking to tap into the Chinese market, entrepreneur Claire Pisani has developed a speed learning initiative to help Aussies learn to speak basic Mandarin.

Chinese Entrée, provides users with a course that allows them to quickly tap into basic Mandarin.

“It doesn’t matter what country you are looking to export to.   If you want to make a good impression on your buyers, you need to speak a few words of their language, and get an understanding of their business culture,” Pisani explained of her reasons behind launching Chinese Entrée.

“With China opening up its doors to the world by reducing tariffs and making imports easier for Chinese consumers, Australian SMEs are now in a really good position to be able to export to China.

“Whether you want to sell online to the Chinese market or are seeking to stock your products in stores in China, being able to speak a little Chinese is going to assist you along the way.

Pisani acknowledges Mandarin is traditionally thought of as a difficult language to learn, but she suggests the techniques she employs with Chinese Entrée will set SMB owners up to have a basic understanding fairly quickly. She boasts that Chinese Entrée will get people learning and speaking Mandarin in just five 90-minute sessions.

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