China is Australia's largest export market. While Australia's export relationship with China has focused international students, tourism, direct investment and agriculture, a shift in the Chinese Government's policy has opened up opportunities for Australian businesses in he services and consumption sectors.
This is complemented by the China Australia Free Trad Agreement which into effect in 2015 and is encouraging Australian businesses to penetrate more deeply in to the Chinese market.
Despite these new opportunities, Australian businesses are still unsure of how to engage with China and to go about selling their products into China. Many businesses, particularly small to medium size businesses still believe exporting to China is expensive and laden with complicated regulations and requirements...
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Business First Magazine page 32