There are more than 300 million Chinese middle-class, with an annual disposable income of about $20,000. More and more of them are using technology and social media to transact.
When Catherine Cervasio started her organic baby skincare company in 1994, she slowly started exporting to markets like South Korea, Taiwan, Singapore, Hong Kong and part of Europe.
China wasn't on her mind until opportunity came knocking.
"I didn't really plan to export to China, my export journey from the beginning has been reactive," says Ms Cervasio...