May
29
12:30 PM12:30

Developing Your Digital Marketing Strategy for China

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Guest Speaker: Dandan Cheng, COO, Sinorbis

Establishing a web presence behind the great firewall of China requires more than a bilingual web site. Apart from selecting a local domain and web hosting service, you will need to learn a new web alphabet, including unfamiliar web browsers, search engines and social media. Dandan Cheng, who is the COO of a well known digital marketing agency in Sydney, will explain the essential building blocks you'll need to launch your web strategy in China.

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Jun
26
12:30 PM12:30

Running Events and Expos in China

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Guest Speaker: Toby Marshall, President China Australia Events Assoc. (CAEA)

Whilst an online strategy can get you started in China, most people agree that developing trusted relationships and networks on the ground is essential to developing your China business. But how do you get started if you don't have any existing connections in China? Where do you go? Who do you talk to?

Toby Marshall is an expert in building online relationships and taking them offline (face to face) and he will share his insights on how to build your China presence by running events and expos.

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Jul
31
12:30 PM12:30

Doing Due Diligence on your Chinese Partner

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Guest Speaker: Bruce McLaughlin, CEO Sinobie Consulting

Before going into business with any Chinese partner, customer, investor or supplier you must do your due diligence. You'll be amazed at what you find out if you do it properly! 

Bruce McLaughlin and his local team in China have helped Australian SMEs do their due diligence in China for many years and his stories will amuse and amaze you! Don't miss this opportunity to learn how to do due diligence in China and what you should be looking out for.

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Aug
28
12:30 PM12:30

Working with Millennials and Startups in China

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Guest Speaker: Andrea Myles, China Australia Millenial Project (CAMP)

The future of modern China will undoubtedly be shaped by the younger generations as the Government works hard to build a new nation of innovators, entrepreneurs and startups.

Andrea Myles is focused on this new generation with The China Australia Millennial Project (CAMP), "a program connecting dynamic, young leaders in bilateral innovation incubators and providing the tools to address real-world, global challenges". Her insights into the opportunities and challenges of working in this space will be valuable for all SMEs pursuing their China vision.

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Oct
30
12:30 PM12:30

Protecting Your IP and Patents in China

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Guest Speaker: Scott Bouvier, Partner, King & Wood Mallesons

Everyone worries about protecting their IP in China but very few go to the trouble of registering their patent(s), brand and IP before they start talking to potential investors, business partners and customers.

As the head of KWM’s Intellectual Property practice, Scott Bouvier is highly experienced in advising and assisting Australian and China companies with their IP issues in China and throughout the world, and he works with his Chinese based partners to ensure that patents are properly registered and enforced. He will guide us through the process, explain the costs of protecting your IP and provide examples of where foreign IP has been successfully enforced.

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Apr
23
12:30 PM12:30

All Things WeChat

  • 1 Bligh Street, Holman Fenwick Willan (HFW) Sydney NSW, 2000 Australia (map)
  • Google Calendar ICS
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Guest Speaker: Dr Mathew McDougall, CEO, Digital Jungle

We all know that you can’t do business in China without becoming a master of WeChat but do you know all of its features, products and possibilities?

Here is an opportunity to learn from Matt McDougall, founder of Digital Jungle, a leading digital marketing agency in Australia, and an expert on e-commerce, Daigou marketing and online marketing in China.

Prepare to be amazed by how WeChat is and has already transformed and disrupted many industries in China and is now spreading to the rest of the world.

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Mar
27
12:30 PM12:30

How Austrade Works with SMEs in China

  • Professorial Board Room, Quadrangle, (map)
  • Google Calendar ICS
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Guest SpeakerBing Liu, Asia Lead, Global Markets, Austrade

Austrade has a large footprint of offices in China, including Hong Kong, and vast experience of supporting Australian companies on the ground in China. They also promote and attract foreign investment from China into Australia.

But how can Austrade support SMEs in China, particularly those with limited budget, resources and connections? Here is your chance to hear from Bing Liu who is the link to Austrade’s China operations from Sydney and can answer your questions and explain how to navigate Austrade from the outside.

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Feb
27
12:30 PM12:30

Recruitment and Human Resource Management in China

  • 1, Bligh Street, Holman Fenwick Willan (HFW) Sydney, NSW 2000 Australia (map)
  • Google Calendar ICS
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Guest Speaker: David Parker, Geddes Parker & Partners

Managing your business in China depends on your ability to source, recruit, manage and retain the best people. This can be difficult for foreign companies, particularly for those who are not familiar with the process or aware of the potential pitfalls.

David Parker has spent his much of his career helping Australian companies with their China recruitment and HR strategies, and vice versa, and will share his experiences aswell as pointing out some of the do’s and dont’s for Australian SMEs.

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Jan
31
4:30 AM04:30

Managing Relationships in China

  • 1 Bligh Street, Holman Fenwick Willan (HFW) Sydney NSW, 2000 Australia (map)
  • Google Calendar ICS
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Guest Speaker: David Thomas and Vanessa Xing, Think Global Consulting

David and Vanessa will kick off 2018 for ACSME by sharing their experience of developing, building and managing relationships with Chinese business partners, investors and clients. Over the last 5 years they have learnt from their successes and failures, the blind alleys and dead ends, the good and the bad, and they will share some of their do’s and don’ts for others to discuss and debate.

Don’t miss this opportunity to kick off 2018 with a crash course in relationship-building in China and to network with other SME business owners.

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