"Mission to China" ACSME Roundtable - June 2018

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Guest Speaker: Toby Marshall

  • President China Australia Events Association (CAEA)
  • Expert in building online relationships and taking them offline for face to face meetings - Expos are perfect for the meetings

We did an online poll using MentiMeter to have an overview of the attendees’ business experience in China and the challenges they are facing.

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When thinking of China, what’s the first word that comes into your mind?

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If you had the opportunity to tell your High Value Prospects in China just one valuable word about you or your business?

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There were two Missions to China discussed...

  1. ACSME Innovation Mission to Guangzhou

  2. Mission to CIIE in Shanghai, run by David Thomas and Toby Marshall

1. ACSME Innovation Mission to Guangzhou in August 2018

This Mission is set up in association with our partner The Guangdong SME Association - with facilitation of the Export Market Development Grant (EMDG).

Qualified and experienced experts in corporate structuring, IP protection, patent registration and local company set up, will join the Mission to provide support on the ground. ACSME will play a hands-on role in the phases of Preparation, Pitch and Follow up. The goal is to ensure that every delegate reaches the final stage of this process, as to move forward with full confidence.

 Sectors of particular interest:

  • Healthcare, including Medical, Pharmaceuticals, Diagnostics etc.;

  • Clean, Green and Sustainable Energy;

  • Waste Management;

  • Anti-pollution technology (water, air, soil);

  • Food processing technology and other innovations.

There’s a selection of a maximum of 10 companies to join the Mission.

Registration by 30th June 2018.

Learn more about the ACSME Innovation Mission and register your interest here.

2. Mission to CIIE

Run by the Toby Marshall of the China Australia Events Association (CAEA) and David Thomas (Mission Leader) of ACSME.

There’s a huge game changer happening in Shanghai: the China International Import Expo (CIIE). There will be 150,000 Chinese buyers attending and about 20,000 international businesses exhibiting.

The Mission will work with 2 groups of companies…

  1. Those who have already booked a Booth

  2. Those without a Booth: seek collaboration agreements

For both groups, their Marketing Success Strategy will be implemented using the China Expo Blueprint…

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The Mission offers 3 packages, starting from $5,500, and includes the following benefits...

  • A large database of your High Value China Prospects

  • Connections with them on LinkedIn and WeChat

  • F2F and online meetings - arranged before you fly

  • Your Chinese marketing content behind the FireWall

  • Welcome dinner/breakfast with China experts

  • Mission Community Membership

  • Workshops on Chinese business culture

  • Your personal translator for 5 full days in Shanghai

  • Mandarin speaking Marketer working with you here in Australia before and after Shanghai

  • Your marketing content China-ready

  • 120 hours of extra Marketing Strategy and Implementation - ensuring many valuable meetings with your High Value Prospects

To find out if your business is ready for going to Shanghai…

Book a 10 minute China Readiness Review… https://bit.ly/2IFvHd2

Q & A and Discussion

  • How is the database of High Value Prospects built?

The database is primarily built on LinkedIn Sales Navigator with the right filters to get the results you want. There are over 3 million business managers and professionals in and around Shanghai, and they are on LinkedIn because they are externally focused.

  • What is the government’s attitude towards China (Answer from Jonathan O’Dea, MP and Sinophile)

Although there are political tensions at the moment, the governments of both NSW and Australia are committed to free trade between China and Australia. With their China Strategy, they want to reinforce the people to people, trade and economic relationship of the two countries. There are more than 170,000 people of Chinese origin living in Australia and many Mandarin speakers. This shows our strong connection with China.

  • ‘Big Bay Area’ Project in Zhuhai / Hong Kong

    • Gang-Zhu Bridge shortens the travel to HK by one hour
    • Huge amount of money invested in infrastructure, bullet trains and city to city trains

    • China’s economy is back to double digit growth

  • South Sea Strategy in Hainan

    • Goal: Boost the domestic economy

    • Hainan will become the second Hong Kong

The next ACSME Roundtable topic will be ‘Doing Due Diligence on your Chinese Partner’ and is on Tuesday 31st July. Register now via the button below.

You can also sign up for ACSME Membership to receive priority tickets for future monthly Roundtables.