"Protecting your IP and Patents in China" ACSME Roundtable - October 2018

"Protecting your IP and Patents in China" ACSME Roundtable - October 2018

The American Chamber of Commerce in China conducts an annual survey to identify the major challenges faced by US companies in their China operations. For the past 5 years, the issue of IP has not been in their Top 5. As an example, they see inconsistent regulations or current labour conditions as more important challenges to their business than IP protection.

“Are you China ready?” ACSME Roundtable - September 2018

“Are you China ready?” ACSME Roundtable - September 2018

To work with Chinese people, you must understand their habits and behaviours. In Western businesses, many issues are discussed up front whereas in China, people tend to bond in smaller trusted circles. This can lead to a situation where it’s hard for people to speak directly with each other. Meeting in the middle is very important for both Australians and Chinese, they need to travel to their respective countries.

Australian SMEs need to add WeChat to their marketing mix

Australian SMEs need to add WeChat to their marketing mix

We all know that you can’t do business in China without becoming a master of WeChat and all of its features. However, most businesses are still living in the dark ages by failing to include WeChat in their marketing mix.   

Considered the ‘super app’, it is the largest social media app in the world and has just hit one billion monthly active users. The number of people in Australia using social media is growing.  Around 70% of Australians are active social media users.


ACSME Roundtable August - The China Australia Millennial Project

ACSME Roundtable August - The China Australia Millennial Project

Millennials is a mindset that is not readily understood

  • A more fragmented approach to thinking about millennials is needed

  • The ‘Digital Age’ is already here, this is not the future but the present

  • Organisations do not have enough ambition to digitally connect with Chinese millennials, therefore they may be “leaving money on the table”

  • Social barriers prevent the forming of relationships between Anglo Australians and ethnic Chinese